2021 sees the world coming back to life and restaurants re-igniting their flame grills and re-setting their table centerpieces. Everyone wants to get out there and have some fun, the trick is directing them to your restaurant to do so. Here are three solid tips on how to market your restaurant as we navigate this new and interesting world we live in.
Build Up Your Launch
When you are a few months or weeks away from launch day, start with your marketing campaigns to stir up interest and affiliation with your brand. Make yourself noticeable in local areas and online. Create a watertight social media campaign and slowly drip branded content into your feed that speaks volumes about how you are the next big reveal. Keep your content consistent and drool-worthy, while sticking resolutely to your brand.
Consider social media promotions, building up a following through organic content, Google ads, and website promotion with only a hint of detail about what’s to come. Slowly start revealing a little more as the launch comes closer with plans to host a big launch party with on-the-night special offers and deals.
Promote Your Instagram-Worthy Food And Décor
If you’re not on Instagram and you’re not posting a reel about your cool décor and Instagrammable backdrops, then what are you doing? This is 101 in your “how to market a restaurant” toolbox. Your patrons are your number one advocates, and 99% of them are on social media, specifically Instagram. When they visit your restaurant, they will want to show their followers what they’re eating and where they’re eating it. Make it easy for them.
Create beautiful spaces that are Instagram-worthy. Have accent walls that make stories and posts an easy accomplishment. Include loads of plants, lighting, unique pieces of art and furniture, and last but not least… beautiful food. Each plate should be an artwork in itself.
Clearly display your social media handles around the restaurant and on your menus. Again, make it easy for them. When your patrons share content in your restaurant, share it to your followers and let them know that you appreciate their patronage and their posts.
Showcase Your COVID-Friendliness
When considering how to market your restaurant, you need to be cognizant of where we are as people of the world today. In 2021, many of us are only just coming out of lockdown-inflicted hibernation as the world slowly returns to normal. However, normal comes with many alterations. Being COVID-friendly is not just a nice-to-have, it’s a necessity. Considering that the pandemic is still in effect and COVID-19 is still a threat, especially to those people with pre-existing health concerns, we need to be mindful of others.
Ensure that you have the relevant checks in place before allowing people access to your restaurant. These differ from country to country but be specific in what is required of you and advertise the fact that you are taking all the necessary steps to keep your patrons safe.
People want to get out there, they want to showcase that they are living life again and doing it in style! But safety must be considered for all.
Ready to make an impact again? Get all your restaurant point of sale matters sorted to streamline the running of your restaurant at every turn. Contact us here to chat about your needs.