Benefits of integrating online ordering with your POS

By 3.7 min readPublished On: January 24, 2018

With mobile and smart device use constantly rising, targeting customers using their devices is instrumental to generating new and consistent business. Every restaurant’s main priority is to give its customers the best dining experience possible.  Consumers have integrated technology into their everyday life, and they want the ease of click-and-buy.  So when choosing your  POS  having an online ordering/delivery platform is key.
According to the National Restaurant Association, 61% of consumers say that they would order delivery from a table service restaurant if the service was offered. Clearly, online ordering is rising up in the restaurant scene, which is why you should consider implementing an online ordering system for your restaurant!
Still need convincing? Online ordering helps drive incremental sales to your business by making it easy and convenient for your customers to do business with you. Listed below are some of the top benefits to both you and your customer for enabling online ordering through your POS.
Engagement with customers- Online ordering enables your customers to access your restaurant on-the-go.  The convenience of online ordering engages your customers with your brand, setting up for customer loyalty and ultimately increasing customer traffic and market presence.
Enhance brand visibility- Online ordering platforms allow for branding and customization.  With graphic design, food imagery and customized menu content you are setting up the best representation of what your brand has to offer.
Extending business- Interacting online with customers enables your business to extend beyond your 4 walls. They get to click and buy what they want and at their own speed and enjoy it in their own homes.
Access to customer intelligence- As customers voluntarily input detailed personal data into the online ordering solution, you are supplied with valuable information.  Detailed analytics and reporting tools enable you to optimize marketing and operational decisions tailored to your customers.
Convenience- Consumers are busy people, and waiting aimlessly for their food is the last thing they’d want to do after a long day at work. With a ton of responsibilities , what they want when it comes to food is the ease of convenience.  But how can restaurants create convenience for these consumers? The National Restaurant Association says that 72% of consumers believe that restaurant technology can do the trick. With online ordering, diners can place orders for their food on-the-go or from the comfort of their own homes. Once that’s done, diners can even choose to pick up their orders in person or have it delivered right to their doorstep!
Location- Haven’t you ever gotten home from a long day at work and really wanted that delicious burger on the other side of town?  And as much as the food might be great, the idea of trekking that far is  a turn off.  It would be a waste if your restaurant lost out to your competitors solely because of location. Online ordering will extend your reach to these customers who just can’t fathom getting to you.
Customization- Having features that allow the customer to make small changes to there order is key.  Have you ever phoned in an order and tried to make a change to your order like “hold the mayo” and then gotten so much mayo you wanted to puke?  Well being able to spell it out on your order will make it visible for the chef to see.  If he still messes up then its his fault.
Advance ordering- Are you holding a big function at work or hosting a dinner that you just haven’t had time to cook for? Well luckily for you the times of e-mailing and phoning around to find out who can accommodate you is over. Online order platforms allow you to place your order for specific dates and times so you can plan ahead with ease.
Once you’re ready to get with this century and update to a POS that can support online ordering come and take it for a test run.
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