Increase your customer base with Co & Cross Promoting

By 3 min readPublished On: June 20, 2018

Are you friendly with your neighboring businesses? Historically restaurants are a local business. Your main clientele come because they live locally in your area. This is true whether you are a small mom and pop to a franchise or multinational brand.   So get to know your neighbors and show them you want there business.
We all know sharing is caring, so working with your neighboring businesses for co- and cross-promotions is an excellent way to grow your customer base. We’ve  put together a some ideas for you to put co-promotion to work for your business:


Do you have any cinemas, or theaters near by? Take advantage of the date nights by offering discounts to customers who show you their ticket to today’s show.
Ask your these venues to promote your special to there customers. It helps there business too! It doesn’t require buy-in from the other business owner, but asking them to promote the deal at their location can increase the results.


Are you located near a sporting field for a local or national team? Offer drink and appetizer specials to anyone who wants to start there festivities off at your bar. All they need to do is show up on the day of an event.
This kind of cross promotion also doesn’t require buy-in from the other business owner, but asking them to promote the deal at their location can boost your attendance.


Support your local community by getting involved with local street festivals you can even offer to sponsor one! Co-sponsoring can help in a few ways that sponsoring an event alone can’t:
When you offer to co-sponsor, you can create a positive association with another brand, this shows that your brands are both have linear missions. Make sure you are selective of which businesses you want to be associated with—your customers will judge you based on the company you keep.
The obvious fact is that co-sponsoring can cut your costs in half.
With both companies promoting the event you gain a wider audience and new potential customers.
Join forces with with local businesses to contribute prizes for a contest, whether it be a social media, a draw, or scavenger hunt. The sky is the limit, as long as your contest introduces all of the businesses to new customers.


Open up your counter space to non competitive nearby businesses by allowing pamphlets or cards for local businesses, and be sure to ask your neighbors to do the same. A hungry shopper picking up her dry cleaning next door may see your menu and pop over!


Do you offer delivery? Many local breweries and wineries don’t offer food for their customers. Team up with local establishments to offer pop ups and delivery of food to there venues. Wineries and breweries often also host special events. Work with them to sponsor or cater a few events a year to introduce your food to their customers.
When you own and run a restaurant in your area you become part of your local community. Make connections with other business owners and discuss promotions that can benefit both of you.
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See you next week!
Your devoted hostess,
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